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Career Update

Finally getting around to posting this — I’m now three weeks into my new job as Social Media Coordinator at one of the larget fitness brands in the world.

I previously spent a great year and a half at Portent, an internet marketing agency. As a social media strategist and copywriter straight out of college, I learned more than I could have imagined and worked on so many different internal and client projects that I’m sure I did much more than a year and a half worth of work. That said, it was definitely time to move onto a new challenge, and I’m very happy I did.

Being in the driver’s seat of a brand’s social media presence and creating a comprehensive social strategy has already been an amazing experience, and I’m still only getting my feet wet. It’s also an awesome feeling to work for a company that makes such a tremendous difference in people’s lives.

One other thing — a few months ago I wrote another article for Social Media Examiner but neglected to share it here. If you’d like to take a look, check out 7 Ways to Improve Your Social Media Engagement. It’s a solid read for beginning social marketers and experienced marketers as well.

SME Social Media Engagement Article

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Top 10 Seahawks/Packers Monday Night Football Tweets

September 25, 2012 Leave a comment

‘The Killing’ Version of Seattle vs. the Real Seattle

The Seattle from the AMC television show “The Killing”

The Killing Seattle

The real Seattle

Seattle rain

This short blog post brought to you by the Yeah, It Rains Here but Really I’m Posting This to Keep Others from Falling in Love with Seattle So They Stay Away Association.

A quick word regarding the famous “Digital Copy” ploy

The scenario: You find a couple good deals on Amazon — $10 each for Blu-ray copies of ‘Inglourious Basterds’ and ‘Scott Pilgrim vs. the World.’ You order them. You get them. And… sweet! Each film comes with a “Digital Copy.”

The problem: The “Digital Copy” on both films has EXPIRED. In fact, the ‘Scott Pilgrim’ code expired on April 30, 2011. That’s less than SIX MONTHS after the Blu-ray was released. Thanks, Universal Pictures.

The movie studios’ strategy: Give consumers incentive to buy films when they’re first released on Blu-ray.

Why it’s messed up: Because the studios are often still advertising the “Digital Copy” aspect well after they release the films on Blu-ray, which is obviously misleading. Actually, I’d call it false advertising.

A recommended solution: Why not just make available the “Digital Copy” in a select amount of Blu-ray releases with no expiration date? Then, once they’re gone, they’re gone. No horrendous advertising and no upset customers who can’t redeem their codes.

In the meantime: Give upset customers codes that work in place of their expired codes. Seems like a smart business decision to me.

Chatting About Osama bin Laden’s Death on KBCS Radio

May 13, 2011 1 comment

Courtesy of erieyohoho.com

Direct link to mp3

On Wednesday, a panel including myself and two other members of the greater Seattle community appeared on “Voices of Diversity” — a show on local radio station KBCS 91.3 FM in Bellevue — discussing Osama bin Laden’s death. It was truly a fascinating conversation. I was invited on after my opinion column entitled “What bin Laden’s death means to our generation.” Here’s the description from the station’s website:

President Obama told the nation a small team of NAVY Seals killed Osama bin Laden at a compound in Pakistan. The president’s dramatic announcement brought cheering crowds into the streets in cities and on campuses across the country. Some media pundits criticized the celebratory mood. Others felt the reaction was appropriate. What do you think? How did you react to the news of Osama’s death? Today on Voices of Diversity we talk to local residents from a variety of backgrounds, all with strong feelings about the killing of Osama bin Laden and its aftermath.

Host

Sonya Green

Guests 

Lynn Fitz-Hugh is clerk of the Eastside Friends Meeting. The Friends are also known as the Quakers and Lynn has been one all her life. She is also a practicing psychotherapist, a wife and a mother.

Tarek Dawoud is a member of the Downtown Muslim Association and speaker on Islam. Tarek is also President of the Washington chapter of the Council on American-Islamic Relations and a native of Egypt.

Bryden McGrath is a University of Washington student and journalist for the University of Washington Daily newspaper.

Album review: Aqualung

Dull and all his friends: Aqualung’s extremely disappointing sixth studio album, Magnetic North.

Also, last week three writers (including myself) weighed in on Conan O’Brien’s move to TBS.

30,000 more troops won’t help this war…

December 9, 2009 Leave a comment

30 Seconds to Mars
This Is War
Virgin/EMI
2009

“War is only a cowardly escape from the problems of peace.”

– Thomas Mann

After the incredible success of 30 Seconds to Mars’ sophomore album, A Beautiful Lie, actor/musician Jared Leto could have easily been at peace. Recognizable actor, millions of records sold — what’s not to like?

Instead, he and his band turn to songs about religion and war. Maybe it’s because 30 Seconds to Mars went through a lengthy, ugly battle with their label (ultimately settling and re-signing). Or maybe what really set them off was that A Beautiful Lie simply didn’t deserve its success, especially after their boring self-titled debut.  There were a few emo, radio-friendly singles. And that was it.

Four years later, the band gives us This Is War. Buzz had built up around the album, thanks to the inclusion of their fans (both singing as a choir on the record and as 2,000 different album covers) and that lengthy break. So I had high expectations that 30 Seconds to Mars could release a decent, complete, listenable album.

And amazingly, those high expectations weren’t shot immediately.

The first four songs are enjoyable. “Escape” opens with fans singing somewhat dramatically over an atmospheric texture. “Night of the Hunter” has some woman speaking in French (the chick from Lost?) and features Leto’s best vocals on the album (that was difficult to write, keep reading). Lead single “Kings and Queens” is spacey and U2-ish, with lyrics about broken promises and a lesser society. And then the title track annoyingly opens with fans screaming, features a terrible bridge, and somehow ends up being the best thing on the album.

If only it ended there.

Good luck getting through this thing. Two of the last eight songs (“100 Suns” and “Vox Populi”) aren’t really worth a listen. “Search and Destroy” and “Alibi” build up to absolutely nothing. “Stranger in a Strange Land” features electronic drum beats and sounds like a poor Radiohead impression — that lasts for seven minutes.

Besides never holding back on his soaring, dramatic, and mostly painful vocals, Leto bragged to MTV back in April that, “The longest song on there is, like, eight minutes. The shortest, probably five. … I don’t think we have one under five, that’s for sure.”

Unfortunately, he wasn’t kidding. By the time album closer “L490” tries to tie everything back to the start, you won’t remember the beginning. “Hurricane,” the most interesting track on the last two-thirds of the album, has its moments but lasts six minutes with more of the fan choir in the background.

I’ll admit 30 Seconds to Mars’ effort is far from cowardly. The effort is obviously here, even if there’s very little payoff. But like all wars, this one is a mess.

3/10