Home > Miscellaneous > A quick word regarding the famous “Digital Copy” ploy

A quick word regarding the famous “Digital Copy” ploy

The scenario: You find a couple good deals on Amazon — $10 each for Blu-ray copies of ‘Inglourious Basterds’ and ‘Scott Pilgrim vs. the World.’ You order them. You get them. And… sweet! Each film comes with a “Digital Copy.”

The problem: The “Digital Copy” on both films has EXPIRED. In fact, the ‘Scott Pilgrim’ code expired on April 30, 2011. That’s less than SIX MONTHS after the Blu-ray was released. Thanks, Universal Pictures.

The movie studios’ strategy: Give consumers incentive to buy films when they’re first released on Blu-ray.

Why it’s messed up: Because the studios are often still advertising the “Digital Copy” aspect well after they release the films on Blu-ray, which is obviously misleading. Actually, I’d call it false advertising.

A recommended solution: Why not just make available the “Digital Copy” in a select amount of Blu-ray releases with no expiration date? Then, once they’re gone, they’re gone. No horrendous advertising and no upset customers who can’t redeem their codes.

In the meantime: Give upset customers codes that work in place of their expired codes. Seems like a smart business decision to me.

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